Joshua Tree National Park
Digital Media and Content Strategy
Joshua Tree National Park is a world-renowned destination known for its rugged desert landscapes, iconic Joshua trees, and dark night skies. As a digital media specialist, I have worked closely with the park to enhance its online presence, improve visitor behavior, and develop meaningful educational content.
Through strategic storytelling, photography, and content creation; I have helped Joshua Tree National Park connect with a diverse audience, inform the public on conservation efforts, and foster a deeper appreciation for the park’s natural and cultural resources.
Scope of work:
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Developed and executed strategic social media campaigns to educate and engage visitors.
Created content for special initiatives, including Desert Tortoise Week, which raised awareness about the park’s only endangered species.
Produced compelling visual and written content highlighting the park’s unique landscapes, wildlife, and history.
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Led the redevelopment of Joshua Tree’s Spanish-language website, ensuring an inclusive experience for Spanish-speaking visitors.
Provided a clear, user-friendly structure for digital resources, improving navigation and accessibility.
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Designed and implemented interactive digital campaigns, such as the Annual Photo Contest, encouraging visitors to engage with the park creatively.
Produced an instructional video tutorial on how to use the NPS App, helping visitors plan their park experience more efficiently.
Results + Impact
Increased engagement across social media platforms, achieving millions of monthly impressions with conservation-driven messaging.
Helped streamline multilingual accessibility, broadening the park’s reach to Spanish-speaking communities.
Provided educational tools that enhance visitor preparedness and safety before arriving at the park.
Designed high-quality digital content that continues to support Joshua Tree National Park’s long-term goals.
